Last edited by Shagul
Sunday, May 10, 2020 | History

8 edition of Guerrilla marketing found in the catalog.

Guerrilla marketing

easy and inexpensive strategies for making big profits from your small business

by Jay Conrad Levinson

  • 226 Want to read
  • 15 Currently reading

Published by Houghton Mifflin in Boston .
Written in English

    Subjects:
  • Marketing.,
  • Small business -- Management.,
  • Advertising.

  • Edition Notes

    Includes bibliographical references (p. [343]-356) and index.

    StatementJay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
    ContributionsLevinson, Jeannie., Levinson, Amy.
    Classifications
    LC ClassificationsHF5415 .L477 2007
    The Physical Object
    Paginationxii, 368 p. ;
    Number of Pages368
    ID Numbers
    Open LibraryOL18289396M
    ISBN 100618785914
    ISBN 109780618785919
    LC Control Number2006033833

    The 25 Most Influential Business Management Books. There's never a shortage of new books about how to be more effective in business. Most of them are forgettable, but here are 25 that changed the way we think about management — from the iconic "How to Win Friends and Influence People" to groundbreaking tomes like "Guerilla Marketing" and quick reads like the "The One Minute Manager".   Guerrilla marketing for books by Jennifer Alsever @CNNMoney Ap AM ET Author John Shors (second from right) with a group of readers in front of a Bangkok temple.

    Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's book Guerrilla Marketing.   Guerrilla Marketing Easy and Inexpensive Strategies for Making Big Profits From your Small Business (Book): Levinson, Jay Conrad: When Guerrilla Marketing was first published in , Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy .

      guerilla marketing (n) – The art of promoting your book in ways that revolve around ingenuity rather than money.. If you have read our newsletter for any length of time, you know we frequently comment on how a self-published author’s work on their book . Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his book ‘Guerrilla Advertising’.


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Guerrilla marketing by Jay Conrad Levinson Download PDF EPUB FB2

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J.

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The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits.

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Guerrilla Marketing in 30 Days is the latest addition to the Guerrilla Marketing series. Like all of the books in this series, this book explains marketing and the importance of marketing in real life terms that directly relate to any business/5.

Guerrilla marketing is all about doing a lot with a little, and for authors that means an approach built on two core concepts: Spending time and effort instead of money, Choosing tactics that offer maximum reward for limited input.

Guerrilla Marketing PDF Summary is the classic guide through a universe of easy and inexpensive strategies for making big profits from your small business. Coined by Jay Conrad Levinson in this very book, in the meantime, the term “guerrilla marketing” has become a. Guerrilla marketing is characterized as being more creative and eye-catching than traditional marketing (Baltes & Leibing, ), but on a more negative note, a problem discussed regarding guerrilla marketing techniques is the fact that it might be perceived.

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MARKETING TO THE DISABLED Guerrilla Kimberley Barreda runs Cripmedia, an organization offering marketing and adver-tising services to firms targeting the disabled community. Barreda reports that the disabled community is responsible for over $ million per year in consumer Size: KB.Guerrilla Marketing is all about using innovative and low cost methods to attract customers.

This revised edition of the classic brings in new technologies that have blown apart the marketing world which was needed because odd years in marketing technology is pretty much an eternity. The three main lessons from the book are.Guerrilla Marketing for Writers takes the best of Guerrilla Marketing practices (along with some new ones) that authors can use to help sell their books.

Levinson and friends includes no, low, medium, and high price marketing tools that any writer can use to help create a marketing plan/5.